-2.png?width=1000&height=900&name=HomePage%20Hero%20(1000%20x%20900%20px)-2.png "A group of people working in Marketing")
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Data-driven marketing strategies built around your ideal customers and business goals.
Clear, actionable strategies that align marketing with sales, pipeline and revenue.
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Targeted B2B marketing campaigns and content that engage buyers and drive demand.
Measurable marketing execution that reaches your ideal customers, builds trust and generates pipeline.
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Building the systems, processes and reporting that make B2B marketing more effective.
Clearer data, better processes and more efficient marketing that supports sustainable growth.
Emma is the founder of Advocitude and an experienced B2B marketing strategist who helps businesses turn marketing into measurable growth.
Combining data-driven insights with a buyer-centric approach, she specialises in building marketing strategies that align with business goals, sharpen ICP targeting and connect marketing activity to pipeline and revenue.
From untangling messy marketing operations and improving funnel performance to leading teams, shaping demand generation strategies and aligning Sales and Marketing, Emma brings senior-level thinking with a hands-on approach.
Think strategic leadership, commercial focus and a healthy dose of sass. No vanity metrics. Just marketing that works.
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