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Experience the growth your business deserves with Advocitude

From auditing existing growth marketing activities and sales and marketing funnels to providing expert advice on metrics and performance, Advocitude will provide solutions to help propel marketing efforts. We’ll create a demand gen strategy to make the most out of your inbound channels, all with a focus on closed revenue and building pipelines for your business.

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How communities work for B2B businesses

People love to talk, so let’s get them talking about your business. Creating a space where customers can engage and interact with each other and your team helps foster long-lasting relationships. Using community management platforms like Slack or Hivebrite, Advocitude will help your business nurture prospects, create customer advocacy and generate more leads.

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What does customer advocacy mean?

Customer advocacy puts your customers first by helping deliver a solution with your product or service. Advocitude will create advocates for your brand and establish a community of customers that will generate more leads and help your business grow.

Who we've worked with

These are just a handful of the awesome clients we've worked with.

Are you next?

How Advocitude works


Whether it’s growth marketing activities, community or advocacy needs, Advocitude will audit the existing activity and work with your team to find solutions. We’ll spot and highlight opportunities to accelerate your business through inbound marketing, advocacy and community.


The audit will then help develop a tailored strategy to support and grow your business in whichever channel you need support. Maybe all three, or just one. 


Working with you and your team, we'll create and implement a plan of attack. From getting at those all important marketing metrics, creating an advocacy programme to building your community.


We'll then work together to ensure your business grows through your marketing. Setting KPI's and growth metrics to help you hit your revenue goals.

What it's like to work with us


Katy Jackson

Content and Community Manager, WorkBuzz

We have been working with Emma to help build and launch our new online community and she has been nothing short of wonderful. She is such a lovely person to work with but also incredibly gifted at what she does. We couldn't have launched without her and have felt hugely supported throughout our time working together. We would highly recommend Emma - she goes way above and beyond for her clients!


Kylie McIntyre

Story Maker, Storians

Emma is an absolute marketing powerhouse and it was my pleasure to work with her on a recent campaign. Throughout our time working together, I was really impressed by her collaborative approach to project work and how her enthusiasm would ensure we maintained momentum. She is able to switch seamlessly from strategic planning to tactical implementation, and always has one eye on the impact any activity will have to the bottom line. I hope to work with her again in the future!


Claire Rahmatallah

Director of Brand Marketing, Sova

Emma is a highly proficient digital marketer, who engages and inspires her key stakeholders across marketing and sales. She is highly organised, driven and takes a data-driven approach to everything she does. I wouldn't hesitate to recommend her, she's a superstar!


[Ad-voc-i-tude] - Advocacy with attitude

Advocitude was born whilst Emma Davies, our Chief Growth Marketer was working at successful tech start-up Clear Review. Her colleague Rob leaned across her desk one day and said jokingly she should start writing about advocacy, and they joked about calling it Advocitude. So it was done and Advocitude was born.

About Emma 👋

Emma worked in the charity and international development sector for the majority of her career, which taught her a valuable lesson: communication, relationships and community are paramount to the success of any organisation. 

Emma's background in building relationships, inbound marketing and growing communities all came together when she became Head of Customer Advocacy for Clear Review. There she was able to develop our customer advocacy model and bring her expertise together.  Now through Advocitude she hopes to help other businesses lean into their best asset: their marketing team.


Let’s do this

We’ll sit down, have a cup of tea and talk about all things growth marketing, community and advocacy and work out how we can help.

    Do you ever feel like it's always marketing at fault?
    We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

    Blame it on marketing logo