Word of Mouth Marketing: is it changing the B2B world?
In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
Adopting a customer-first approach sets B2B businesses for growth.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.
How to co-create content with your customers to generate advocacy
Advocates can be the silver bullet to helping your B2B business grow. From our experience, the key to successful customer advocacy programmes is showcasing client's voices in creative ways. Here's five ways to use your customers stories to build stronger relationships, and turn your client's into advocates.
The value of starting a B2B community
In this blog we explain how communities are the perfect place to create genuine advocates for brands. And the benefits those advocates can bring to B2B businesses. This is our methodology on community.
The Power of Community
In this blog, Head of Content Liam Currie talks about what's at the centre of building a Community.