In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.
Advocates can be the silver bullet to helping your B2B business grow. From our experience, the key to successful customer advocacy programmes is showcasing client's voices in creative ways. Here's five ways to use your customers stories to build stronger relationships, and turn your client's into advocates.