Kylie Mcintyre shares insights on writing a B2B marketing strategy. She emphasizes understanding the audience, differentiation, valuable content, data, and consistency.
Jo Rogers emphasizes the essentiality of a strong marketing strategy for B2B success, detailing key steps for effective implementation.
In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.
Advocates can be the silver bullet to helping your B2B business grow. From our experience, the key to successful customer advocacy programmes is showcasing client's voices in creative ways. Here's five ways to use your customers stories to build stronger relationships, and turn your client's into advocates.
In this blog we explain how communities are the perfect place to create genuine advocates for brands. And the benefits those advocates can bring to B2B businesses. This is our methodology on community.
In this blog, Head of Content Liam Currie talks about what's at the centre of building a Community.
In this blog we talk through our predictions for B2B marketing in 2023.
In this blog we discuss the purpose of customer advocacy and how it can support your business and generate revenue.
In this article we talk about whether there are any quick wins in customer advocacy.
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