In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.
Advocates can be the silver bullet to helping your B2B business grow. From our experience, the key to successful customer advocacy programmes is showcasing client's voices in creative ways. Here's five ways to use your customers stories to build stronger relationships, and turn your client's into advocates.
In this blog we discuss the purpose of customer advocacy and how it can support your business and generate revenue.
In this article we talk about whether there are any quick wins in customer advocacy.
In this blog we look at the Edleman Trust Barometer to see how businesses need to up their game when it comes to customer relationships.
In this article we talk about whether customer reviews are enough social proof for customers to buy your product.