Word of Mouth Marketing: is it changing the B2B world?
In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
Adopting a customer-first approach sets B2B businesses for growth.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.
How to co-create content with your customers to generate advocacy
Advocates can be the silver bullet to helping your B2B business grow. From our experience, the key to successful customer advocacy programmes is showcasing client's voices in creative ways. Here's five ways to use your customers stories to build stronger relationships, and turn your client's into advocates.
The value of starting a B2B community
In this blog we explain how communities are the perfect place to create genuine advocates for brands. And the benefits those advocates can bring to B2B businesses. This is our methodology on community.
Customer advocacy- what is it and why is it important?
In this blog we discuss the purpose of customer advocacy and how it can support your business and generate revenue.
Quick wins when you want to build customer advocacy
In this article we talk about whether there are any quick wins in customer advocacy.
Customer relationships are on the brink of a trust emergency
In this blog we look at the Edleman Trust Barometer to see how businesses need to up their game when it comes to customer relationships.
True customer advocacy is not just about money
In this blog we discuss why purely focusing on advocates from large logos isn't creating meaningful advocacy.
What is the purpose of a customer case study
In this article we talk about customer case studies and why they are so valuable.
Are customer reviews enough social proof for B2B buyers?
In this article we talk about whether customer reviews are enough social proof for customers to buy your product.