Customer relationships are on the brink of a trust emergency

Our customer relationships are on the brink of a trust emergency and according to the 2021 Edleman Trust Barometer, “people don’t know where or who to get reliable information.” So, what are organisations in the B2B and B2C world going to do to bring themselves back from the brink?

Are customer reviews enough social proof for B2B buyers?

Are customer reviews enough social proof for B2B buyers. Although they are important you need to make other aspects of customer advocacy your north star.

Building a customer community 101

How do you build a successful customer community and why does that fit in with your customer advocacy programme.