Word of Mouth Marketing: is it changing the B2B world?
In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
Adopting a customer-first approach sets B2B businesses for growth.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.
How to co-create content with your customers to generate advocacy
Advocates can be the silver bullet to helping your B2B business grow. From our experience, the key to successful customer advocacy programmes is showcasing client's voices in creative ways. Here's five ways to use your customers stories to build stronger relationships, and turn your client's into advocates.
Customer relationships are on the brink of a trust emergency
In this blog we look at the Edleman Trust Barometer to see how businesses need to up their game when it comes to customer relationships.
Trust is the most important factor in customer advocacy
This blog talks you through why building long-term trust with your customers and prospects is so important for growing your business.
Exploring permissions for customer content
In this article we discuss how to explore permissions with clients in order to create great content.
Building a customer community 101
In this article we discuss how to build a customer community from scratch in partnership with your customers.