Resources

Customer marketing and advocacy hub

Need some resources to kick start your customer marketing and advocacy strategy? We’ve got you covered.

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What is the purpose of a customer case study

The customer case study, that age old classic piece of content that you as a marketer worked so very hard to get, no one ever clicks on or reads on your website (I implore you to check your google analytics right now to confirm our suspicion), sales still want more of them and yet youContinue reading “What is the purpose of a customer case study”

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Customer relationships are on the brink of a trust emergency

Our customer relationships are on the brink of a trust emergency and according to the 2021 Edleman Trust Barometer, “people don’t know where or who to get reliable information.” So, what are organisations in the B2B and B2C world going to do to bring themselves back from the brink?

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