Customer relationships are on the brink of a trust emergency

Our customer relationships are on the brink of a trust emergency and according to the 2021 Edleman Trust Barometer, “people don’t know where or who to get reliable information.” So, what are organisations in the B2B and B2C world going to do to bring themselves back from the brink?

Customer advocacy: frequently asked questions

We’ve gathered the most frequently asked customer advocacy asked questions on the web and pulled them together to give you some of those much needed, most up-to-date answers. It’s a hard life understanding this customer advocacy stuff, so let’s make it easy!