What is the purpose of a customer case study

The customer case study, that age old classic piece of content that you as a marketer worked so very hard to get, no one ever clicks on or reads on your website (I implore you to check your google analytics right now to confirm our suspicion), sales still want more of them and yet youContinue reading “What is the purpose of a customer case study”

Quick wins when you want to build customer advocacy

It’s hard not worry about quick wins in customer advocacy, this blog explores why fostering more meaningful relationships with customers is worth the wait.

Customer advocacy: frequently asked questions

We’ve gathered the most frequently asked customer advocacy asked questions on the web and pulled them together to give you some of those much needed, most up-to-date answers. It’s a hard life understanding this customer advocacy stuff, so let’s make it easy!

True customer advocacy is not just about money

Customer advocacy is not all about the customers who spend the most money with your company. Explore why and how to find other customer advocates.

What is your customer advocacy model?

What is your customer advocacy model? What is you customer advocacy strategy? Great you can afford fancy tech to track it but what’s your ethos and does it actually benefit your customers.

Building a customer community 101

How do you build a successful customer community and why does that fit in with your customer advocacy programme.