Word of Mouth Marketing: is it changing the B2B world?
In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
Adopting a customer-first approach sets B2B businesses for growth.
In this article, head of content Liam Currie discusses why forward-thinking B2B organisations are adopting a customer-first approach in today’s digital age.