Word of Mouth Marketing: is it changing the B2B world?
In this blog, we compare the role of influencers and advocates, and ask what B2B organisations can learn from B2C brands when it comes to using individuals to promote their products.
Customer advocacy- what is it and why is it important?
In this blog we discuss the purpose of customer advocacy and how it can support your business and generate revenue.
Quick wins when you want to build customer advocacy
In this article we talk about whether there are any quick wins in customer advocacy.
Customer relationships are on the brink of a trust emergency
In this blog we look at the Edleman Trust Barometer to see how businesses need to up their game when it comes to customer relationships.
True customer advocacy is not just about money
In this blog we discuss why purely focusing on advocates from large logos isn't creating meaningful advocacy.
What is the purpose of a customer case study
In this article we talk about customer case studies and why they are so valuable.
Trust is the most important factor in customer advocacy
This blog talks you through why building long-term trust with your customers and prospects is so important for growing your business.
Exploring permissions for customer content
In this article we discuss how to explore permissions with clients in order to create great content.
Building a customer community 101
In this article we discuss how to build a customer community from scratch in partnership with your customers.