The customer case study, that age old classic piece of content that you as a marketer worked so very hard to get, no one ever clicks on or reads on your website (I implore you to check your google analytics right now to confirm our suspicion), sales still want more of them and yet youContinue reading “What is the purpose of a customer case study”
It’s hard not worry about quick wins in customer advocacy, this blog explores why fostering more meaningful relationships with customers is worth the wait.
Our customer relationships are on the brink of a trust emergency and according to the 2021 Edleman Trust Barometer, “people don’t know where or who to get reliable information.” So, what are organisations in the B2B and B2C world going to do to bring themselves back from the brink?
We’ve gathered the most frequently asked customer advocacy asked questions on the web and pulled them together to give you some of those much needed, most up-to-date answers. It’s a hard life understanding this customer advocacy stuff, so let’s make it easy!
Customer advocacy is not all about the customers who spend the most money with your company. Explore why and how to find other customer advocates.
What is your customer advocacy model? What is you customer advocacy strategy? Great you can afford fancy tech to track it but what’s your ethos and does it actually benefit your customers.
We’re all feeling the pinch right now – our marketing budgets have been slashed and we’re all side-eyeing one another in our marketing teams for when the money comes rolling back in, because it will. Thoughts on how to stay relevant right now!
Are you thinking about what the world is going to be like after this is all over? I would say 99% of us are considering what is going to happen to our jobs, homes, loved ones etc – will life ever return to “normality”, will the economy stabilise and will the tidal wave of recession that’s about to hit destroy everything?
How to stay useful to your customers right now – lots of suggestions and top tips for great customer marketing and content.
What do you do in customer advocacy when a customer all of a sudden decides you can’t use the content you’ve worked on together! Explore permission levels with them of course… read more to find out how.