What is the purpose of a customer case study

The customer case study, that age old classic piece of content that you as a marketer worked so very hard to get, no one ever clicks on or reads on your website (I implore you to check your google analytics right now to confirm our suspicion), sales still want more of them and yet youContinue reading “What is the purpose of a customer case study”

Customer advocacy: frequently asked questions

We’ve gathered the most frequently asked customer advocacy asked questions on the web and pulled them together to give you some of those much needed, most up-to-date answers. It’s a hard life understanding this customer advocacy stuff, so let’s make it easy!

True customer advocacy is not just about money

Customer advocacy is not all about the customers who spend the most money with your company. Explore why and how to find other customer advocates.

What is your customer advocacy model?

What is your customer advocacy model? What is you customer advocacy strategy? Great you can afford fancy tech to track it but what’s your ethos and does it actually benefit your customers.

Customer marketing: Stay relevant within your organisation

We’re all feeling the pinch right now – our marketing budgets have been slashed and we’re all side-eyeing one another in our marketing teams for when the money comes rolling back in, because it will. Thoughts on how to stay relevant right now!

Building a customer community 101

How do you build a successful customer community and why does that fit in with your customer advocacy programme.