What is the purpose of a customer case study

The customer case study, that age old classic piece of content that you as a marketer worked so very hard to get, no one ever clicks on or reads on your website (I implore you to check your google analytics right now to confirm our suspicion), sales still want more of them and yet youContinue reading “What is the purpose of a customer case study”

Are customer reviews enough social proof for B2B buyers?

Are customer reviews enough social proof for B2B buyers. Although they are important you need to make other aspects of customer advocacy your north star.