Customer relationships are on the brink of a trust emergency

Our customer relationships are on the brink of a trust emergency and according to the 2021 Edleman Trust Barometer, “people don’t know where or who to get reliable information.” So, what are organisations in the B2B and B2C world going to do to bring themselves back from the brink?

Customer advocacy: frequently asked questions

We’ve gathered the most frequently asked customer advocacy asked questions on the web and pulled them together to give you some of those much needed, most up-to-date answers. It’s a hard life understanding this customer advocacy stuff, so let’s make it easy!

What is your customer advocacy model?

What is your customer advocacy model? What is you customer advocacy strategy? Great you can afford fancy tech to track it but what’s your ethos and does it actually benefit your customers.

Customer marketing: Stay relevant within your organisation

We’re all feeling the pinch right now – our marketing budgets have been slashed and we’re all side-eyeing one another in our marketing teams for when the money comes rolling back in, because it will. Thoughts on how to stay relevant right now!

Exploring permissions for customer content

What do you do in customer advocacy when a customer all of a sudden decides you can’t use the content you’ve worked on together! Explore permission levels with them of course… read more to find out how.

Building a customer community 101

How do you build a successful customer community and why does that fit in with your customer advocacy programme.