The customer case study, that age old classic piece of content that you as a marketer worked so very hard to get, no one ever clicks on or reads on your website (I implore you to check your google analytics right now to confirm our suspicion), sales still want more of them and yet youContinue reading “What is the purpose of a customer case study”
We’ve gathered the most frequently asked customer advocacy asked questions on the web and pulled them together to give you some of those much needed, most up-to-date answers. It’s a hard life understanding this customer advocacy stuff, so let’s make it easy!
Customer advocacy is not all about the customers who spend the most money with your company. Explore why and how to find other customer advocates.
We’re all feeling the pinch right now – our marketing budgets have been slashed and we’re all side-eyeing one another in our marketing teams for when the money comes rolling back in, because it will. Thoughts on how to stay relevant right now!
Are you thinking about what the world is going to be like after this is all over? I would say 99% of us are considering what is going to happen to our jobs, homes, loved ones etc – will life ever return to “normality”, will the economy stabilise and will the tidal wave of recession that’s about to hit destroy everything?
How to stay useful to your customers right now – lots of suggestions and top tips for great customer marketing and content.
How do you build a successful customer community and why does that fit in with your customer advocacy programme.
Customer advocacy relies on trust. In this blog we explore why this is a vital part of your relationship with customers and how to start fostering those relationships