We are a coalition of experienced marketers united, in delivering better marketing than the traditional agency model.
Think of us as your outsourced in-house marketing team.
“There are two elements I love when it comes to Marketing; the data that helps us to improve the performance of Marketing and supporting our buyers to make their lives easier.”
I started Advocitude over four years ago now, as an outlet to write about customer advocacy and community. It soon became a business that has supported many B2B companies to do good marketing. What does good marketing look like? marketing’s full potential is realised when it’s backed by data, aligns to an ideal customer profile (ICP), and puts supporting the buyer at its core.
I’m also the co-host of Blame it on marketing-a podcast that talks about all the cliche things Marketers are blamed for, and hear, whilst trying to do their job.
So, shall we do some good Marketing?
Founder & Chief Growth Officer
From strategy to social media and everything in between, we’ve got the ideas and skills to get the work done.
Head of Marketing
“I’ve spent the last nine years working within professional services marketing, with a specific focus on HR, leadership, and workplace software. During that time, I have worked with teams across the globe to deliver strategic projects, such as CRM migrations, rebrands and campaign creation, alongside more tactical activity.”
As part of the Advocitude coalition, I enjoy working with a range of organisations to broaden my experience and I continuously adjust my approach based on this experience.
During my career, I’ve been committed to effective stakeholder management and working collaboratively to ensure an organisation can reach its goals.
We’ve been through it all: turnarounds, scale-ups, post-investment
realignments;
even bad agencies.
We know good marketing.
“During my time as Head of Marketing for a global management consultancy working in the Middle East and North Africa, I came to value the magic of what outstanding content can achieve and chose this as my future focus.”
I relish the challenge of working with businesses that have a unique, misunderstood, or unknown offer that needs communicating effectively and thoughtfully.
I’ve worked in business-to-business marketing for 20 years, interpreting complex propositions, and turning them into compelling offers for clients.
Head of Content
We work collaboratively with existing marketing teams and internal stakeholders.
“I’m passionate about creating content that moves audiences. Because powerful marketing should tap into people’s minds and souls. It should literally call them to action. I’m a big believer that B2B Marketing doesn’t have to be boring. There’s still so much opportunity for B2B businesses to be bigger and bolder with their content choices.”
As well as creating content for both B2B and B2C brands, I’m also a professional actor and screenwriter. When I first start working with a brand, it’s like getting a new script. You have to get to know your character, what drives them and how you want the audience to feel about them. You want to make them remember you.
I repurpose blogs and create engaging video edits to create zingy content, with the aim of standing out amongst the noise. Producing dramatic and comedic edits is where I shine.
Creative Director
We provide the pace and agility you don’t get from agencies.
“I don’t know why they put me on this website.
I’m a dog.”
Chief People Officer